HOLISTIC DESIGN SERVICES FOR SOUL-LED ENTREPRENEURS
Your brand and website are about more than just design. It’s about the people you serve and the way you show up in the world.
In a collaborative and intentional process, we’ll uncover the true heart of your brand and chart a path to show up with confidence and authenticity. We’ll create beautiful visuals that tell your unique story and resonate with your dream clients, so you can build a business that lights you up and makes an impact.
Hey soulful entrepreneur, what if you could…
Have a brand and website that feel authentic to you.
Your bring their whole heart to your business and it’s an extension of you. It’s so much more than a job… it’s your purpose.
Easily attract the people who can most benefit from your offerings.
You want to work with aligned individuals who resonate with your message and value what you provide.
Give your best energy to what makes the biggest impact.
No more wasting time trying to DIY your logo and website. You want to focus on using your skills and gifts to help others.
Expand into your full potential as a person and a business owner.
There’s no shortage of ideas or passion, you just need the confidence and tools to pursue new opportunities.
Make good money doing what you love.
Your offerings are valuable and the transformation you provide for your clients is priceless.
You deserve a brand and website that reflects your heart, does the marketing heavy-lifting for you, and attracts the clients who need your gifts.
Here’s how we’ll make it happen.
HOLISTIC DESIGN SERVICES •
HOLISTIC DESIGN SERVICES •
Brand Strategy
A brand strategist serves as a valuable partner in helping you build a brand that not only looks good, but also makes a meaningful and lasting impact on your audience.
By working through the brand strategy process, we’ll explore and clearly define your brand values, mission statement, audience, competitors, positioning, and tone of voice. We’ll also develop a mood board and colour palette that will serve as inspiration for the brand identity design. The whole process establishes a solid foundation for the development of the visual brand and a roadmap for your marketing strategy moving forward.
Brand Identity Design
Branding goes way beyond just a logo… it's about intentionally crafting a visual system that conveys your brand's unique story and style, and leaves a lasting impression.
We’ll develop a cohesive and impactful aesthetic across your website, social media, packaging, print materials — essentially, any place your brand shows up. We want people to instantly recognize and remember you, so we’ll work together to create that consistent and memorable brand identity that sets you apart from the crowd.
Website Design
Think of your website as your cozy online home. When someone lands your site, they're getting a sneak peek into your world — your style, your vibe, your beliefs, and what you're all about. That first impression is important.
I work with Squarespace to create beautiful, personalized websites that capture your true essence. We'll make sure your site communicates your message, connects with your audience, and helps turn visitors into trusting clients. I also provide robust SEO support (search engine optimization) to ensure that your site is attracting as much organic traffic as possible. Together, we'll build an online space that feels just like home.
SERVICE PACKAGES
Holistic Brand Builder
BRAND STRATEGY + BRAND IDENTITY DESIGN
You’re an established business that’s ready to up-level your branding, or a new business that wants to do it right from the start. You want a brand identity that feels like you, connects with your ideal audience, and positions you as a go-to expert in your industry.
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• Logo suite (primary logo, secondary logo, submark/icon)
• Pattern/Texture/Illustration (if applicable)
• Typographic system
• Moodboard
• Colour Palette
• Email Signature
• Social Media Templates
• Brand Style Guide
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$4000 CAD (plus tax)
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8-10 weeks
Soulful Site Development
CUSTOM SQUARESPACE WEBSITE DESIGN
You already have a brand identity that feels true to you, but you need a website that shares your story, attracts and connects with your ideal audience, and gives them a clear path to purchasing your services and working with you.
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• 6-8 page Squarespace website customized to your brand
• Website optimized for mobile
• Web copy workbook
• Video tutorials for handoff, setup, and ongoing maintenance
• 14 days of email/voice memo support after completion of project
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• Keyword research & implementation on site
• 3-month blog content schedule (4 keyword focused pages per month (12 total))
• 6 fully-written blog posts
• Setup of Google Analytics & Google Search Console
• Optimization of Google My Business page
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Starting at $5000 CAD (plus tax)
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6-8 weeks
Holistic Brand Accelerator
BRAND STRATEGY + BRAND IDENTITY DESIGN + WEBSITE DESIGN
You’re ready to go all in on your business! You want your brand to be elevated, memorable, to resonate with your dream clients, and to be a reflection of you. You know that consistency across your website and social builds credibility and trust, so you’re committed to establishing a solid brand & website from the start.
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• Brand Identity – logo suite (primary logo, secondary logo, submark/icon), pattern/texture, typographic system, colour palette, moodboard
• Email Signature
• Social Media Templates
• Brand Style Guide
• 6-8 page Squarespace website (optimized for mobile)
• Web copy workbook
• Video tutorials for handoff/setup & 14 days of email/voice memo support after project completion
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• Keyword research & implementation
• 3-month content schedule (4 keyword-focused pages per month (12 total))
• 6 fully-written blog posts
• Setup of Google Analytics & Google Search Console
• Optimization of Google My Business page
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Starting at $7500 CAD (plus tax)
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10-12 weeks
If you’re ready to go from…
Being embarrassed of your DIY brand to confidently handing out your business card and referring people to your IG and website because you know it looks AMAZING.
Undercharging and working with “okay” clients to serving aligned clients who are more than happy to pay for your valuable services.
Playing small and feeling frustrated because you know you’re capable of more to confidently positioning yourself as a leader in your industry and attracting more inquiries, partnerships, and growth opportunities.
…then we should connect!
I’m Allison, your compassionate co-creator.
I love partnering with soul-led entrepreneurs who are doing good things in the world. During the process of working together, we’ll uncover what’s unique about who you are and how your offerings can make the biggest impact for your people. My design skills will help amplify your message and get it in front of the right audience, but the magic is already in you. I can’t wait to help bring your vision to life!
Ready to get started?
