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Audience Alchemy Workbook
Gain a deeper understanding of your ideal client so you can nurture authentic connections and make a bigger impact.
You’re passionate about what you do, and you know that your offering can have a huge impact on others. But you don’t just want to work with anybody... you want to work with aligned individuals.
So, how do you attract this dream audience?
It starts with imagining who they are in as much detail as possible. It’s fine to start with the surface-y things like general demographics, hobbies, and preferences, but then it’s important to go DEEPER. We want to explore their values, hopes, and dreams, as well as the areas of their lives that cause pain and frustration. By tapping into the feelings associated with each of these areas, you’ll develop a much deeper and richer understanding of your ideal client and you’ll be able to communicate why you’re the perfect person to help them.
Inside the Audience Alchemy workbook, you’ll:
Ask deep questions that go beyond surface level and into the hearts & minds of your ideal client
Identify the feelings your ideal client has before working with you, and how they want to feel after working with you
Consider how your content, tone, and visuals contribute to the creation of a desired feeling state
Get crystal clear on the transformational value you provide for your ideal client
After going through Audience Alchemy, you’ll be equipped to:
Intentionally design your brand and website to connect on a deep emotional level.
Write copy that speaks to their souls.
Tailor your offerings to meet their specific needs.
Articulate why you are exactly the right person to help them.